In my perspective, a strategic designer embodies a deep understanding of the systems they seek to impact, rooted in empathy, alongside a proactive drive seeking to optimize performance. Essentially, we drive projects to their highest potential. Through my experience and education, I've cultivated the skills needed to excel as a Design Strategist.

As the founder and creative director of ALETA Visual, a boutique post-production house in Bogotá, I had the opportunity to spearhead creative projects within the film industry, specifically focusing on advertising, for more than five years in Bogotá, Colombia. During this time, I collaborated with prominent clients in major cities such as London, New York, and Mexico City. This experience has equipped me with a diverse management skill set. I have worked on projects spanning from digital videos and commercials to corporate communication reels and international campaigns across various platforms including cinema, television, digital/social media, posters, press releases, and internal communications.

My experience includes proficiency as a video editor and a versatile post-production lead with a strong aptitude for managing various tasks such as edition, color correction, and vector animation.

Eight years ago, when I lost the ability to walk, I witnessed the profound impact of inclusive and exclusive environments on one's quality of life. This life-altering experience ignited my passion for advocating accessibility from strategic design and communication perspectives. My work experience in diverse fields, coupled with my own lived experience with a disability, has equipped me with a robust understanding of how accessibility and inclusion is managed and how to navigate this often intricate journey.