Abbott Healthy Habits
Brief: Abbott wellness Latam campaign.
Outcome: A series of 5 commercials was produced in collaboration with the Rhayuela Production House in Bogotá, In which different personalities were showcased who thanks to Abbott have achieved outstanding health conditions regardless of their age and medical conditions. Lourdes Grobet, a Mexican photographer, was the key piece of the campaign as she managed to connect the Abbott brand with the target audience (seniors).
Rol: Post-production Director, and Creative Editor.